Yearly Archives: 2008

Effective Budget-Friendly Banner Advertising

Posted on October 26, 2008 by ABT

“Banners suck.” “Banners are great.” Bi-polar opinions on banners. Everybody has an opinion. That’s dandy. Now that we have that out of the way, let’s just agree that banners are often a fact of life for online businesses. Maybe you … Continue reading →

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12 Easy Tips for an Effective Banner Ad

Posted on April 7, 2008 by ABT

Think carefully about where you will place your banner. The more targeted, the better. Don’t use hype or make unrealistic promises. Provide solid information. Have your banner designed professionally if you want a professional look. Don’t use any silly tricks … Continue reading →

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Forget Ad Banner CTR – Think Banner Branding

Posted on April 3, 2008 by ABT

I recently got a banner order that made me jump for joy. Really. I jumped. I’ve never done that before because of an order. It was pretty fun. It was these words that got me going: “Don’t put a call … Continue reading →

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